Identity and website for Ob’edinenie — Russian media platform and contemporary art shop founded in Moscow in 2018.

New website and identity for the relaunch of Ob'edinenie — a new media and contemporary art shop founded in Moscow in 2017. Their mission is to showcase the local creative scene via in-depth conversations, photography, and short essays. Ob'edinenie brings together a diverse community of emerging artists, graphic designers, architects, writers, entrepreneurs, and visionaries, who believe in doing powerful and meaningful things.

To highlight the community's versatility, we based the website's structure on the idea of a mood board composed of images, articles, and mixtapes. A combination of a modular grid with modern typography, and color gradients, representing emotions evoked by interaction with an art piece, unites diverse content and gives an identity to the project.

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